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Short for This Is The Shit, TITS aims to break prejudiced taboos. Think nipples, loud opinions, sexual appetite and other so-called "inappropriate" things. By creating conscious fashion with a flirtatious wink, we empower everyone to express themselves proudly. Our Amsterdam-based webshop and private label provide a cheeky wardrobe for an array of colourful personalities.


Our design process is very personal, combining thorough reflection with unplanned intuition. Yet, from our open-backed tops to our body pendants: our designs always celebrate femininity. So, they contain flirty details, like nudes or nipple piercings. Since we want our creations to be long-and-often-worn additions to people’s wardrobes, they balance wearability and individuality. We promise: they’ll please you more than your lover ever could.


We are focused on all facets of ethics and sustainability: from the materials we source, the factories we work with and the quality of our designs, to encouraging conscious consumption on all our platforms. To amp up the individuality, quality and sustainability of our creations, our collections don’t conform to trends or seasons but are delivered in drops. At the moment, we work exclusively with GOTS certified cotton or recycled polyester for our garments, and conflict-free metals, human-made gemstones and recycled silver for our jewellery.

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