LORIS began as an idea between Lorenz Richard and his friends in 2012. Brought together by a common love for adventure and old motorbikes, they would spend countless hours in a shared garage space customising their bikes. Frustrated at the inauthenticity of big multinational ‘outsider’ brands, they would bounce around ideas of creating a new brand – one that truly reflected them and their lifestyle. The seed of the idea was planted and over the years Lorenz couldn’t let it go.
Lorenz, influenced by his father, an architect, and movie stars such as James Dean, developed an eye for visual aesthetics very early on. He started working for a sunglasses company in California before turning his talent for the lense towards photography and becoming a globally renowned photographer for brands such as Red Bull.
But there was one thing that always bothered him, his art was always limited to the vision of Art Directors that commissioned the project. So in 2015, inspired by the opportunity to express his own creative freedom and to liberate those around him, he worked to make the brand a reality. He reached out to fellow swiss artist Aramis Navarro to help design the collection and in 2016 the company LORIS was founded.
Aramis, a professional artist and skateboarder based in Zurich, originally trained as a polymechanic. This knowledge of all things acetate perfectly complimented his ability to sculpt beautiful objects – leading to a truly unique set of frame designs that set LORIS apart.