Ucon established their opening collection in the early summer of 2001. Founders Jochen Smuda and Martin Fussenegger came with a vision to develop a lifestyle brand anchored by creativity, quality tailoring, innovative appliqués and ethical production. With a passion for the work of talented artists and the design community surrounding them, Jochen and Martin embraced collaborations to build a creative environment for the brand.
From the brand’s studio in Berlin, its focus remains on bespoke fabrics, tailored cuts, and notable detailing. Inspired by their friends, the city they call home and the places they choose to travel: this is what sets Ucon apart from their peers. This organic approach challenges the brand to constantly grow, develop and progress. This journey is anchored by a sincere foundation for quality products that is constantly challenged by the theory that you are only as good as your last shirt!